Aquatic Avenue is Singapore’s premiere aquarium store, providing high quality aquascaping resources, expert guidance and a welcoming community for hobbyists of all skill levels.

Our Story

Our owner's passion for aquariums began with regular visits to Pet Safari in Simei - this nurtured his early interest and knowledge. To deepen his understanding of the industry and hone his skills, he eventually joined an established aquarium import-export firm.

After many years of learning from industry professionals, he decided to leave the company due to a misalignment between the firm's values and his vision for the industry's future.

This led to the founding of Aquatic Avenue in 2014, addressing a significant gap in the market: the lack of aquarium shops providing high-quality livestock, accessories, equipment, and resources all under one roof.

Since then, our mission has evolved beyond retail. Today, we focus on educating the community about aquascaping principles, resources and best practices. We believe customers shouldn't make purchasing decisions based solely on price. Instead, we empower buyers to understand what they're buying and help them make informed decisions.

We achieve this through engaging social media content, hands-on workshops, and personalized guidance, making the aquarium hobby accessible and enjoyable for enthusiasts of all backgrounds and experience levels.

Vision

Our vision is to inspire aquarium hobbyists across all demographics and skill levels, making the hobby accessible and fulfilling for all by empowering hobbyists with the resources and knowledge they need to increase their understanding of aquatic biodiversity.

Mission

We provide high-quality planted tank resources, expert guidance, and a welcoming community for aquascaping enthusiasts of all skill levels to learn, connect, and share their passion for planted tanks.